You may have a well-established ecommerce business with
internet ranking suggesting huge amount of traffic coming to your business website. But you may also be worried about the conversions. Well, it’s
something for which you will need to think outside the box. One of the tactics
that you can use in order to improve conversions is to create urgency for the
potential customers. Creating urgency is basically associated with creating
anxiety in the customers. For instance, if your customers come to know that
your product, which has some great reviews, is not going to be available after
a short period of time, they are surely going to consider buying your product.
You never know if more people would really make their minds to purchase what
you sell.
So, there are some tried and tested ways to create urgency
in order to improve conversions.
Make sure that you
are targeting right audience
You may put forward limited-time offers in front of the
internet audience but you have to keep in mind that the only the individuals in
the need of product you sell are going to purchase your product. A person with
no interest in the type of product you offer wouldn’t go for the purchase even
if you put forward the best discount deals.
Set a deadline for
incentivized offer
If your customers know that there is no rush to purchase the
product you offer, they get enough time to look at pros and cons of the product
with unnecessarily strict parameters. Moreover, you never know if they forget
about your product entirely. With limited-time offer, you basically push them
to make a purchase otherwise they would miss the opportunity. This the driving
force in boosting conversions.
Fear of missing out
If you are able to highlight how scarce your product is, you
are going to get a lot of people’s attention. In most of the cases, people will
tend to think about your product as something with great quality and that too
in short quantity. This will surely help you in making more people clicking the
BUY button.
In case you are selling a service instead of product, you
can declare your rule of not working with clients exceeding a specific number
in a month. That will also make a lot of people considering ordering for your
service in a hurry in order to avoid missing out the service.
Optimize your ad well
While optimization surely means targeting right people,
there is another aspect which is related to the types of words you use. Words
like ‘now’, ‘hurry’, ‘one time only’, ‘Before it’s gone’, and ‘last chance’ tend
to make people think about your product or service as something they must catch
before it becomes extinct.
